Private View, is the industry’s first online marketplace designed for both buyers and sellers to privately view exclusively-signed listings before they are widely marketed to the public. The platform launched in Southern California in late May, and will go live in Northern California this summer. The homes on Private View are not found on the MLS, Redfin or Zillow.
“With Private View, Pacific Union is building a revolutionary way for both the public and real estate professionals to view new listings long before they appear on the mainstream public listing services,” Pacific Union International CEO Mark A. McLaughlin says. “In essence, this creates a futures market for new listings, and with Pacific Union’s substantial market share in our respective markets. It gives our real estate professionals and their clients a powerful edge.”
Private View currently consists of 48 properties equaling close to $170 million in volume.
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